11.4 million viewers tuned into ITV’s bombshell Oprah interview with Harry and Meghan last night… FEWER than I’m A Celeb final that was network’s most-watched show of 2020
- Harry and Meghan interview on ITV attracted a total audience of 11.4 million
- It attracted much younger profile than normal with a 72% share for adults 25-34
- Staggering 12.3 million people were watching the interview at its peak last night
- It failed to beat I’m A Celeb which was the most watched programme of 2020
The much-publicised airing of Oprah at 9pm on ITV attracted a total audience of 11.4 million – some 54.4 per cent of all television viewers in the UK.
A staggering 12.3 million people were watching the interview at its peak last night, and the two-hour interview had an average of 11 million viewers during the 9pm-11pm slot.
The tell-all has become the biggest TV show of the year so far, beating Boris Johnson‘s statement to the nation on January 4 which had 15.6million viewers.
But it failed to beat figures for I’m A Celebrity Get Me Out Of Here!, which was the most watched programme of 2020.
During the second lockdown, millions tuned into the first ever UK-based series, with 12.1 million viewers watching Giovanna Fletcher be crowned series champion.
A staggering 12.3 million people were watching the interview at its peak last night
The wide-ranging two-hour special covered Meghan’s thoughts of suicide during her first pregnancy and claims of racism within the royal family
Data released this morning has revealed the interview also attracted a much younger profile than normal, with a 72 per cent share for adults aged 25-34.
This compare to the average 16.2 per cent of adults aged 25-34 who usually tune in at the same time.
In the US, the interview pulled in 17.1 million viewers, and scored a rating of 2.6 among the 18-49 demographic, according to preliminary Nielsen numbers.
Advertising revenue during the 110-minute programme could double the £1million ITV paid for it.
ITV is thought to have sold some 30-second slots for as much as £120,000, double its usual rate, with others going for £70,000 to £100,000.
The current record for audience figures is 90million – set when Oprah sat down with Michael Jackson in 1993.
It became the second most watched non-sports entertainment program in the US so far this year, behind the February premiere of Queen Latifah’s new drama, The Equalizer, which aired after the Super Bowl and pulled 20.4 million viewers.